Results tagged “Marketing” from Steve Park | innovate.design.interact

Proper Way to Sell Music

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When people take the time to put thought into a project, and think about what their fans want...well, the end result is a happy customer, which in turn will translate into sales. Canadian band Metric, has done a great job to promote and sell the latest album via ilovemetric.com. Big record companies take note. 

Offering your fans a choice, good value, and maybe a bit extra isn't that difficult. Why wouldn't I pay for something like that? Metric's site offers many choices to purchase their new album, Fantasies. Buy just the digital download, digital + vinyl, digital + vinyl + cd, or the deluxe edition (full of good bonus material) all priced accordingly from $8.99 to $64.99. Visit their store to see all the offerings which include everything from posters to clothing. 

The best thing they did though was the addition of a media player that can be shared across social networks or embeded on a website like I have above. Its a nice touch. Embedded are 2 full tracks, a documentary, and a music video. Good stuff and if by any chance Metric or their label has come across this blog, I just want them to know that I'd love to work with them on any future digital media projects, I've got lots of ideas...call me!

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August 2010

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